Art Direction & Design for Film and Print Campaign
ELLE created a 3 part film series for Van Cleef & Arpels that lived within an Elle.com microsite and Facebook tab. We concepted the storyline and I laid out moodboards. When we won the project, I art directed the films, weighing in on styling, hair, makeup, script, on set direction and edits. I also designed the online content: 3 waves of microsite, facebook tab and banner ads.
Concepted story and oversaw shoot for 3 part film series, created by ELLE for Canon
Creative directed photo shoot with Chrissy Teigen for TRESemmé. (We had an hour while she took a break from their commercial shoot.) Worked with client & ELLE editorial team to design ELLE cover and in-book print layout.
Designed branding campaign promoting ELLE’s September issue. Included on street banner, taxi tops, bus shelters and print ads.
Winner of Kelly Award 2019 for “Best Custom Magazine Media Program”
Packaging + Brand Collateral Design
Creative direction + design
Creative direction and design of photo / film shoot, print booklet & microsite
Creative directed initial pitch, conceptualized and produced photo shoot. Cast talent and designed print layout for Go Rving client featuring musician Japanese Breakfast.
Illustrated storyboards for animated site overlay to commemorate Coty's Lady Gaga Fragrance launch
Art direction for short film created by ELLE for Emirates
ELLE created a 3 part film series featuring Kelly Framel, of the Glamourai, and Jamie Beck, a fashion photographer. The series brought to life the concept of the power of two coming together to achieve something great–as Clarins toner and moisturizer work best together.
For ELLE’s 30th anniversary, I designed a truck.
LEXUS partnered with Legs + ELLE on holographic performance by Coco Rocha. Art directed + designed ELLE extensions.
Art directed photo shoot. Designed print and ipad executions.
Creative directed and produced photo shoot featuring Christina Caradona for Abercrombie & Fitch.
Designed Event Franchise Logo. Art directed photo shoot featuring event talent, 2 print layouts and microsite for Ford Mustang sponsorship of ELLE’s signature Women In Music event.